I experienced first-hand the value of online business directories (such as Google Places) for businesses that target a local market.

It really hit-home the need to not only make sure your business is correctly listed (address, website, etc.) but also to list the products that you offer – in as much detail as possible.

Here’s an example of how a properly crafted directory listing could have helped me – and brought a new customer to a small business.

I was in New York City to see a play that my daughter was directing at her college.  (The play was fabulous, by the way.  I was such proud mom.  But I digress…)

I wanted to find some flowers to give her after the performance.  I was in Greenwich Village and it was 6 PM.  I knew it was useless to try to find a flower shop, as it was unlikely that one would be open.  But I figured some of the markets may sell flowers.

Using Google Maps on my smart phone, I tried to find markets close by.  Not only were very few markets listed, the ones that were had very little information about the kinds of things they carry.

I never found what I wanted.  But ironically, after the play, as I walked with my daughter to a restaurant, we passed at least 3 markets still open, selling bouquet of flowers right beneath their front windows.

So if you don’t want to miss opportunities for new customers who are searching for what you offer, make sure your business’ listing is filled out correctly on the many sites that offer you that option.   If you’d like this done for you, we can help.  Check out our “Search Engine Optimization” Service (Package#5) here.  Believe me – there are potential customers looking for you!